Das Auto Volkswagen Slogan. volkswagen is to drop its infamous marketing slogan ‘das auto’ as part of a wider move to refresh its brand and rebuild its image following the emissions scandal. the german company is shedding its tagline “das auto”—meaning “the car”—for an even simpler one (if that’s possible): scarred by a public relations thrashing over its dieselgate scandal, volkswagen is planning an image. The slogan simply means “the car,” but executives apparently feel changing. a pr spokesman told reuters, wherever our logo appears in future, it will be backed by the new brand slogan. reuters reports that volkswagen is trying to show some humility in light of its blatant wrongdoing, and a. volkswagen will drop the “das auto” tagline used since 2007, as it works to rebuild its image, reports reuters. From its humble beginnings to its global dominance, volkswagen has left an indelible mark on the automotive landscape.
From its humble beginnings to its global dominance, volkswagen has left an indelible mark on the automotive landscape. reuters reports that volkswagen is trying to show some humility in light of its blatant wrongdoing, and a. volkswagen will drop the “das auto” tagline used since 2007, as it works to rebuild its image, reports reuters. The slogan simply means “the car,” but executives apparently feel changing. scarred by a public relations thrashing over its dieselgate scandal, volkswagen is planning an image. volkswagen is to drop its infamous marketing slogan ‘das auto’ as part of a wider move to refresh its brand and rebuild its image following the emissions scandal. the german company is shedding its tagline “das auto”—meaning “the car”—for an even simpler one (if that’s possible): a pr spokesman told reuters, wherever our logo appears in future, it will be backed by the new brand slogan.
Volkswagen drops 'Das Auto' slogan
Das Auto Volkswagen Slogan volkswagen is to drop its infamous marketing slogan ‘das auto’ as part of a wider move to refresh its brand and rebuild its image following the emissions scandal. scarred by a public relations thrashing over its dieselgate scandal, volkswagen is planning an image. reuters reports that volkswagen is trying to show some humility in light of its blatant wrongdoing, and a. a pr spokesman told reuters, wherever our logo appears in future, it will be backed by the new brand slogan. From its humble beginnings to its global dominance, volkswagen has left an indelible mark on the automotive landscape. volkswagen will drop the “das auto” tagline used since 2007, as it works to rebuild its image, reports reuters. the german company is shedding its tagline “das auto”—meaning “the car”—for an even simpler one (if that’s possible): The slogan simply means “the car,” but executives apparently feel changing. volkswagen is to drop its infamous marketing slogan ‘das auto’ as part of a wider move to refresh its brand and rebuild its image following the emissions scandal.